Amsterdam has about one hundred wildplakzuilen (pillars intended for the placarding of non-commercial messages). Officially, wildplakzuilen are not intended for commercial advertising, but meant for the free dissemination of ideas by city inhabitants and non-profit organisations, a cost-free opportunity to spread their messages

Urban life and the city itself are increasingly commodified, governed by private interests, and designated for commercial ends. The wildplakzuil is one of many examples of public space being subjected to capitalist exploitation and cooptation

We argue that strategies of reclamation and collective use are needed to counteract this process, raising the question of how we, as citizens, can reclaim the city from corporations. We would like to reclaim the wildplakzuil’s graphic space together to oppose the corporate domination of the city